{"id":10628,"date":"2025-02-11T13:43:01","date_gmt":"2025-02-11T13:43:01","guid":{"rendered":"https:\/\/www.denverpost.com\/?p=6916364"},"modified":"2025-02-11T13:43:01","modified_gmt":"2025-02-11T13:43:01","slug":"e-commerce-platform-hopes-to-make-cannabis-shopping-easier-and-more-fun","status":"publish","type":"post","link":"https:\/\/cannitrol.com\/blog\/e-commerce-platform-hopes-to-make-cannabis-shopping-easier-and-more-fun\/","title":{"rendered":"E-commerce platform hopes to make cannabis shopping easier and more fun"},"content":{"rendered":"<div id=\"wp_fb_like_button\" style=\"margin:5px 0 5px 5px;float:right;height:100px;\"><script src=\"http:\/\/connect.facebook.net\/en_US\/all.js#xfbml=1\"><\/script><fb:like href=\"https:\/\/cannitrol.com\/blog\/e-commerce-platform-hopes-to-make-cannabis-shopping-easier-and-more-fun\/\" send=\"true\" layout=\"standard\" width=\"450\" show_faces=\"false\" font=\"arial\" action=\"like\" colorscheme=\"light\"><\/fb:like><\/div><div class=\"media_block\"><\/div>\n<p>For all the ways Colorado\u2019s cannabis industry has evolved over the <a href=\"https:\/\/www.denverpost.com\/2023\/12\/31\/colorado-marijuana-10-years-history-legalization-industry-struggles\/\">decade-plus since legalization<\/a>, one thing that remains largely the same is the consumer buying experience.<\/p>\n<p>Typically, enthusiasts go to a dispensary in person and chat with a budtender, who helps them select the flower, edibles or concentrates that seem suitable to their needs. Many customers buy brands they are familiar with, but because inventory often rotates, price and potency tend to be the primary drivers in decision-making for new products.<\/p>\n<p>This has become customary for shoppers in Colorado, but Denverite Damon Brooks thinks there are better \u2013 and more convenient \u2013 ways for customers to try new things. That was the inspiration behind GreenDoor, which he founded in 2024 with his partner Samantha Barela.<\/p>\n<p><a href=\"https:\/\/greendoorbox.com\/\" target=\"_blank\" rel=\"noopener\">GreenDoor<\/a> is an e-commerce platform that seeks to reimagine the marijuana shopping experience by acting as a conduit between dispensaries and customers. Brooks and Barela curate experiential boxes filled with marijuana products and other lifestyle items to take the legwork out of shopping and introduce new brands to local consumers.<\/p>\n<p>The movie lovers\u2019 package, for example, features a smattering of different consumables \u2013 an eighth of marijuana flower, a pre-rolled joint, a gram of concentrate and two different types of THC gummies \u2013 paired with artisanal snacks like truffle popcorn to satisfy the munchies. Other items in the box include a Fandango rental gift card, rolling papers, CBD massage oil, and a discount code for Joey Parm\u2019s Pizza in Denver, among other things.<\/p>\n<p>GreenDoor worked with dispensary Del Mundo Cannabis in Denver on this compilation box, which costs $130 and can be picked up in person. On future releases, Brooks hopes to partner with dispensaries that offer delivery so customers in Denver and Aurora can have their purchases delivered to their homes, adding an extra layer of convenience.<\/p>\n<p>\u201cWe\u2019re really focused on reshaping how consumers have access (to) and ultimately experience cannabis products,\u201d he said. \u201cThese boxes are a way to allow for not only a dispensary to shine with products they\u2019d already recommend, but allowing the customer to get this experience that is a little bit more convenient.\u201d<\/p>\n<p>To that end, Green Door aims to modernize traditional dispensary shopping by allowing customers to order and pay for these boxes online. And because GreenDoor isn\u2019t a plant-touching business, buyers can even use a credit card to complete their purchases online \u2013 <a href=\"https:\/\/www.denverpost.com\/2024\/01\/30\/online-payment-processing-marijuana-dispensaries-colorado-credit-card\/\">a rarity in the marijuana space<\/a>.<\/p>\n<p>Since launching last fall, GreenDoor has partnered with dispensaries to curate two different themed boxes. In addition to the movie lovers box, it currently sells a package designed for the party-ready consumer ($65). It includes 14 pre-rolls, beef jerky, a barbecue rub, sparklers, a wireless speaker and a curated party playlist, among other things.<\/p>\n<figure id=\"attachment_6916825\" class=\"wp-caption aligncenter size-article_inline\"><img class=\"lazyautosizes lazyload\" src=\"https:\/\/cannitrol.com\/blog\/wp-content\/uploads\/2025\/02\/e-commerce-platform-hopes-to-make-cannabis-shopping-easier-and-more-fun.jpg\" alt=\"GreenDoor's recreation box ($65) includes 14 pre-rolls, beef jerky, a barbecue rub, sparklers, a wireless speaker and a curated party playlist, among other things. (Provided by GreenDoor)\" width=\"938\" data-sizes=\"auto\" data-src=\"https:\/\/cannitrol.com\/blog\/wp-content\/uploads\/2025\/02\/e-commerce-platform-hopes-to-make-cannabis-shopping-easier-and-more-fun.jpg\" data-attachment-id=\"6916825\" data-srcset=\"https:\/\/cannitrol.com\/blog\/wp-content\/uploads\/2025\/02\/e-commerce-platform-hopes-to-make-cannabis-shopping-easier-and-more-fun.jpg 620w,https:\/\/i0.wp.com\/www.denverpost.com\/wp-content\/uploads\/2025\/02\/TDP-Z-greendoor-02.jpg?fit=780%2C9999px&amp;ssl=1 780w,https:\/\/i0.wp.com\/www.denverpost.com\/wp-content\/uploads\/2025\/02\/TDP-Z-greendoor-02.jpg?fit=810%2C9999px&amp;ssl=1 810w,https:\/\/i0.wp.com\/www.denverpost.com\/wp-content\/uploads\/2025\/02\/TDP-Z-greendoor-02.jpg?fit=1280%2C9999px&amp;ssl=1 1280w,https:\/\/i0.wp.com\/www.denverpost.com\/wp-content\/uploads\/2025\/02\/TDP-Z-greendoor-02.jpg?fit=1860%2C9999px&amp;ssl=1 1860w\" \/><figcaption class=\"wp-caption-text\">GreenDoor\u2019s recreation box ($65) includes 14 pre-rolls, beef jerky, a barbecue rub, sparklers, a wireless speaker and a curated party playlist, among other things. (Provided by GreenDoor)<\/figcaption><\/figure>\n<p>Next, GreenDoor will partner with manufacturer <a href=\"https:\/\/lazercatcannabis.com\/\" target=\"_blank\" rel=\"noopener\">Lazercat<\/a> on a box described as a sensory pairing experience. Brooks plans to showcase two different rosin concentrates and pair them with different snacks aimed at accentuating the terpenes in each marijuana strain. Those include adaptogenic waters from <a href=\"https:\/\/www.dramapothecary.com\/product-category\/cbd-sparkling-water\/?v=0b3b97fa6688\" target=\"_blank\" rel=\"noopener\">Dram Apothecary<\/a>, chocolate-covered cherries, and unique flavors of chips and crackers.<\/p>\n<aside class=\"related right\"> <\/aside>\n<p>\u201cWe worked with Lazercat to understand the flavor profiles, and then we did some research on the terpenes, and then we sat down, we smoked. And then right after smoking, we would eat the products to see how that increased or decreased that flavor enhancement. It was kind of mind-blowing and really fun,\u201d Brooks said. \u201cRosin has a very strong terpene profile already, it\u2019s already going to leave that taste in your mouth. That\u2019s why we wanted to pair these snacks that bring out that flavor.\u201d<\/p>\n<p>The box, priced at $150, will also include glass \u201cpearls\u201d made by a local artist. The pearls, which heat up as smokers prepare to hit a dab, are said to help extract the flavor of the terpenes, Brooks said. The box will be available in mid-February.<\/p>\n<p>GreenDoor will continue to periodically release new experiential packages throughout the year. To order and keep updated on the latest, visit <a href=\"https:\/\/greendoorbox.com\/\" target=\"_blank\" rel=\"noopener\">greendoorbox.com<\/a>.<\/p>\n<p><em><a href=\"https:\/\/myaccount.denverpost.com\/dp\/preference\">Subscribe to our weekly newsletter, In The Know, to get entertainment news sent straight to your inbox.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"media_block\"><\/div>\n<p>For all the ways Colorado\u2019s cannabis industry has evolved over the decade-plus since legalization, one thing that remains largely the same is the consumer buying experience. A Denver company aims to change that. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5062,52,330,6811,376,7938,4995,77,5577,7816,6815,9,5019,7447,1,3,18,7072,6923,61,1736],"tags":[5063,2632,2908,6816,2954,7939,4996,2655,5580,7818,6820,5022,7452,2622,7073,6924],"_links":{"self":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/posts\/10628"}],"collection":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/comments?post=10628"}],"version-history":[{"count":0,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/posts\/10628\/revisions"}],"wp:attachment":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/media?parent=10628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/categories?post=10628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/tags?post=10628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}