{"id":10858,"date":"2025-10-06T17:38:46","date_gmt":"2025-10-06T17:38:46","guid":{"rendered":"https:\/\/cannabisindustryjournal.com\/?post_type=feature_article&amp;p=37625"},"modified":"2025-10-06T17:38:46","modified_gmt":"2025-10-06T17:38:46","slug":"meet-the-female-founder-behind-the-alibi-brand","status":"publish","type":"post","link":"https:\/\/cannitrol.com\/blog\/meet-the-female-founder-behind-the-alibi-brand\/","title":{"rendered":"Meet The Female Founder Behind the Alibi\u00a0Brand"},"content":{"rendered":"<div id=\"wp_fb_like_button\" style=\"margin:5px 0 5px 5px;float:right;height:100px;\"><script src=\"http:\/\/connect.facebook.net\/en_US\/all.js#xfbml=1\"><\/script><fb:like href=\"https:\/\/cannitrol.com\/blog\/meet-the-female-founder-behind-the-alibi-brand\/\" send=\"true\" layout=\"standard\" width=\"450\" show_faces=\"false\" font=\"arial\" action=\"like\" colorscheme=\"light\"><\/fb:like><\/div><p><img loading=\"lazy\" class=\"wp-image-37549 aligncenter\" src=\"https:\/\/cannitrol.com\/blog\/wp-content\/uploads\/2025\/10\/meet-the-female-founder-behind-the-alibi-brand.jpg\" alt=\"\" width=\"182\" height=\"314\" \/><\/p>\n<p><a href=\"https:\/\/alibicannabis.com\/\">Alibi Cannabis website.<\/a><\/p>\n<p><strong>Q&amp;A<\/strong><\/p>\n<p><strong>Tell us about your product(s).<\/strong> <span>What do you make or sell, and what should people know about it?<\/span><\/p>\n<p><span>Our roots are in cultivation, so everything starts with high-quality flowers.\u00a0 In Oregon, our flower has won multiple awards, and we bring that focus on excellence to every product we offer.\u00a0 Our New York product line-up is carefully crafted to include infused prerolls, preroll variety packs, and vapes to match your mood.\u00a0\u00a0<\/span><\/p>\n<p><strong>Please introduce us to the people behind the brand.<\/strong><span>\u00a0<\/span><\/p>\n<p><span>Alibi\u2019s founder, Marianne, was diagnosed with breast cancer in 2015.\u00a0 Her story is: Cannabis helped me with my cancer treatments. I chose surgery, chemotherapy, and radiation to fight HER2+ breast cancer. While still undergoing cancer treatment, I bought some land and began building our farm. We assembled a fabulous team and have been growing amazing indoor cannabis since 2017.\u00a0 I\u2019ve just finished taking 10 years of drugs to prevent a recurrence.\u00a0 Taking pills every day has been a constant reminder of that journey.\u00a0 That is finally finished, and I\u2019m so grateful to have cannabis as part of my wellness routine.<\/span><\/p>\n<p><strong>What inspired the launch of your brand?<\/strong> <span><img loading=\"lazy\" class=\"size-medium wp-image-37544 alignright\" src=\"https:\/\/cannitrol.com\/blog\/wp-content\/uploads\/2025\/10\/meet-the-female-founder-behind-the-alibi-brand-1.jpg\" alt=\"\" width=\"200\" height=\"200\" \/><\/span><\/p>\n<p><span>Oregon had just legalized adult-use cannabis when I was going through cancer treatment.\u00a0 Using cannabis to help with chemotherapy, I wanted to join the movement so people have quality options.\u00a0 Sharing the power of plant medicine feels like a calling.\u00a0 Education is at the forefront.\u00a0 We like to empower people to make informed decisions about what to put in their bodies.\u00a0 Encouraging questions and sharing details is all part of normalizing conversations about cannabis.<\/span><\/p>\n<p><strong>What makes your brand stand out?<\/strong><span>\u00a0<\/span><\/p>\n<p><span>Alibi is for the curious, the bold, and anyone who knows that a great high should feel as good as it looks. It\u2019s about slowing down in a place that never does. It\u2019s about quality you can taste, feel, and trust\u2014where every preroll, every puff, is crafted to elevate your everyday. As a woman-owned brand, we\u2019re proud to bring West Coast craft to East Coast energy\u2014blending laid-back vibes with high standards. Whether you\u2019re catching golden hour upstate or ducking into a Brooklyn speakeasy, hiking the Catskills or hanging on a city rooftop, Alibi is your go-to for turning the everyday into something more elevated\u2014with style, substance, and just the right touch of the extraordinary.<\/span><\/p>\n<p><strong>What challenges have you faced as a cannabis brand or entrepreneur, and how did you overcome them?<img loading=\"lazy\" class=\"size-medium wp-image-37543 alignright\" src=\"https:\/\/cannitrol.com\/blog\/wp-content\/uploads\/2025\/10\/meet-the-female-founder-behind-the-alibi-brand-2.jpg\" alt=\"\" width=\"112\" height=\"200\" \/><\/strong><\/p>\n<p><span>Owning a business in the regulated cannabis industry is not for the faint of heart.\u00a0 Compliance (especially in Oregon) is time-consuming and challenging.\u00a0 Price compression and market saturation additionally create difficulties.\u00a0 We have responded by focusing on quality while reducing costs.\u00a0 Our cultivation team is efficient, enabling us to increase yields while reducing costs.\u00a0 We also encourage an attitude of constant learning and improvement.\u00a0\u00a0<\/span><\/p>\n<p><span>Our brand imagery has also undergone an evolution over the years.\u00a0 Alibi is a bit edgy, a little rebellious, and a lot of fun.\u00a0\u00a0<\/span><\/p>\n<p><strong>What\u2019s next for your company?<\/strong> <span>Any new products, partnerships, or big goals on the horizon?<\/span><\/p>\n<p><span>So many things on the horizon!\u00a0 Expansion is always the goal, but for now, we are 100% focused on New<img loading=\"lazy\" class=\"size-medium wp-image-37546 alignright\" src=\"https:\/\/cannitrol.com\/blog\/wp-content\/uploads\/2025\/10\/meet-the-female-founder-behind-the-alibi-brand-3.jpg\" alt=\"\" width=\"200\" height=\"200\" \/> York.\u00a0 Being successful is not just launching and checking the box.\u00a0 We invest heavily in connecting with the communities and supporting local events and retailers. \u00a0 We have some amazing products in the pipeline for 2026!<\/span><\/p>\n<div class=\"sharedaddy sd-sharing-enabled\">\n<div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\">\n<h3 class=\"sd-title\">Share this:<\/h3>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Alibi Cannabis website. Q&amp;A Tell us about your product(s). What do you make or sell, and what should people know about it? Our roots are in cultivation, so everything starts with high-quality flowers.\u00a0 In Oregon, our flower has won multiple awards, and we bring that focus on excellence to every product we offer.\u00a0 Our New [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10804,9,1,3,61,1736],"tags":[10805],"_links":{"self":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/posts\/10858"}],"collection":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/comments?post=10858"}],"version-history":[{"count":0,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/posts\/10858\/revisions"}],"wp:attachment":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/media?parent=10858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/categories?post=10858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/tags?post=10858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}