{"id":11164,"date":"2026-07-15T01:44:46","date_gmt":"2026-07-15T01:44:46","guid":{"rendered":"https:\/\/cannabisindustryjournal.com\/?post_type=feature_article&amp;p=39049"},"modified":"2026-07-15T01:44:46","modified_gmt":"2026-07-15T01:44:46","slug":"cannabis-gummies-move-into-the-multivitamin-aisle","status":"publish","type":"post","link":"https:\/\/cannitrol.com\/blog\/cannabis-gummies-move-into-the-multivitamin-aisle\/","title":{"rendered":"Cannabis Gummies Move Into the Multivitamin\u00a0Aisle"},"content":{"rendered":"<div id=\"wp_fb_like_button\" style=\"margin:5px 0 5px 5px;float:right;height:100px;\"><script src=\"http:\/\/connect.facebook.net\/en_US\/all.js#xfbml=1\"><\/script><fb:like href=\"https:\/\/cannitrol.com\/blog\/cannabis-gummies-move-into-the-multivitamin-aisle\/\" send=\"true\" layout=\"standard\" width=\"450\" show_faces=\"false\" font=\"arial\" action=\"like\" colorscheme=\"light\"><\/fb:like><\/div><div><img src=\"https:\/\/cannitrol.com\/blog\/wp-content\/uploads\/2026\/07\/cannabis-gummies-move-into-the-multivitamin-aisle.png\" class=\"ff-og-image-inserted\" \/><\/div>\n<p><span data-preserver-spaces=\"true\">As cannabis brands look for new ways to reach consumers, some are developing products that look less like recreational edibles and more like daily wellness supplements.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The latest example comes from MariMed Inc.\u2019s <a href=\"https:\/\/www.bettyseddies.com\/products\">Betty\u2019s Eddies<\/a>\u2122, which has introduced Betty\u2019s Bite-A-Mins, a daily wellness chew that combines cannabinoids with a multivitamin-inspired formula.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The tropical smoothie-flavored chews combine 30mg of CBD, full-spectrum cannabis, Vitamin C, Zinc, and a full daily serving of Vitamin D3 in a gummy format. The launch shows how cannabis brands are experimenting with new ways to position cannabinoids, moving gummies closer to the functional wellness and supplement categories.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vitamin C and Zinc are often used for immune support, while Vitamin D3 is a common part of daily vitamin routines. Adding CBD and full-spectrum cannabis gives Betty\u2019s Eddies a new twist on the gummy category and introduces a new opportunity for the industry.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201cConsumers are increasingly looking for products that fit seamlessly into their daily routines,\u201d said Sara Rosenfield, Brand Director for Betty\u2019s Eddies. \u201cWith Betty\u2019s Bite-A-Mins, we listened to that feedback and created a core product that delivers a higher dose of CBD alongside vitamins many people already take every day.\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The product follows what is happening across food and beverage, as consumers look for everyday products enhanced with functional ingredients that offer more than basic nutrition.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cannabis brands are increasingly exploring combinations of cannabinoids with vitamins, minerals, and other wellness ingredients to create products that fit into categories beyond traditional cannabis.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Rescheduling has encouraged some cannabis brands to think more like a medical market, developing products that focus on health and therapeutic applications.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Betty\u2019s Bite-A-Mins will be available through MariMed\u2019s Thrive Dispensary locations and other licensed cannabis retailers across Massachusetts, Maryland, Illinois, Delaware, Maine, and Rhode Island.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Betty\u2019s Eddies shows how cannabis brands can expand the category by looking beyond traditional edibles and exploring new product formats.<\/span><\/p>\n<div class=\"sharedaddy sd-sharing-enabled\">\n<div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\">\n<h3 class=\"sd-title\">Share this:<\/h3>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As cannabis brands look for new ways to reach consumers, some are developing products that look less like recreational edibles and more like daily wellness supplements. The latest example comes from MariMed Inc.\u2019s Betty\u2019s Eddies\u2122, which has introduced Betty\u2019s Bite-A-Mins, a daily wellness chew that combines cannabinoids with a multivitamin-inspired formula. The tropical smoothie-flavored chews [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9458,10934,10802,9290,11133,11134,10851,10821,6431,9,1,3,61,1736],"tags":[9469,10935,10816,9295,11135,11136,10852,10822,6434],"_links":{"self":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/posts\/11164"}],"collection":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/comments?post=11164"}],"version-history":[{"count":0,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/posts\/11164\/revisions"}],"wp:attachment":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/media?parent=11164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/categories?post=11164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/tags?post=11164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}