{"id":8153,"date":"2018-03-23T18:52:53","date_gmt":"2018-03-23T18:52:53","guid":{"rendered":"https:\/\/www.denverpost.com?p=2994993&amp;preview_id=2994993"},"modified":"2018-03-23T18:52:53","modified_gmt":"2018-03-23T18:52:53","slug":"colorados-new-belgium-brewery-launches-its-own-hemp-beer-line","status":"publish","type":"post","link":"https:\/\/cannitrol.com\/blog\/colorados-new-belgium-brewery-launches-its-own-hemp-beer-line\/","title":{"rendered":"Colorado\u2019s New Belgium Brewery launches its own hemp beer line"},"content":{"rendered":"<div id=\"wp_fb_like_button\" style=\"margin:5px 0 5px 5px;float:right;height:100px;\"><script src=\"http:\/\/connect.facebook.net\/en_US\/all.js#xfbml=1\"><\/script><fb:like href=\"https:\/\/cannitrol.com\/blog\/colorados-new-belgium-brewery-launches-its-own-hemp-beer-line\/\" send=\"true\" layout=\"standard\" width=\"450\" show_faces=\"false\" font=\"arial\" action=\"like\" colorscheme=\"light\"><\/fb:like><\/div><div class=\"row\">\n<div class=\"large-10 large-centered small-12 columns\">\n<p><span>New Belgium brewmasters knew they were onto something when their Fort Collins brewery smelled like somebody had a \u201cloud bag of weed\u201d in their pocket.<\/span><\/p>\n<p>After three years of development, they\u2019re debuting that dank brew, dubbed <a href=\"http:\/\/www.newbelgium.com\/beer\/the-hemperor-hpa\">The Hemperor HPA<\/a>, on April 2.<\/p>\n<p>The \u201chemp pale ale\u201d blends hemp and hops for an earthy take on the traditional India Pale Ale with a resinous nose <span>unmistakable to anyone who has found themselves downwind of Denver\u2019s Civic Center Park on 4\/20.<\/span><\/p>\n<p><span>For the nation\u2019s fourth-largest craft brewery, that\u2019s an \u201cherbal olfactory\u201d win.<\/span><\/p>\n<figure class=\"figure wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-102207\" src=\"https:\/\/cannitrol.com\/blog\/\/wp-content\/uploads\/2018\/03\/colorados-new-belgium-brewery-launches-its-own-hemp-beer-line.jpg\" alt=\"New Belgium The Hemperor HPA hemp beer\" width=\"1572\" height=\"1650\" \/><figcaption class=\"wp-caption-text\">New Belgium announces The Hemperor HPA hemp beer. (photo provided by New Belgium Brewery)<\/figcaption><\/figure>\n<p><span>Experimental suds are commonplace in the craft beer industry (<a href=\"http:\/\/blogs.denverpost.com\/beer\/2012\/10\/01\/joke-wynkoop-brews-rocky-mountain-oyster-stout\/6330\/\">bull testicle stout, anyone?<\/a>), and other hemp beers are on tap across the country. <\/span><\/p>\n<p><span>But with the coronation of The Hemperor, New Belgium is launching a movement, not a novelty beer, brewery spokesman Bryan Simpson said.<\/span><\/p>\n<p><span>\u201cWe actually don\u2019t want it to be a fad or kitschy.\u201d he said.<\/span><\/p>\n<p><span>Hemp as a beer ingredient remains largely taboo, as federal guidelines restrict certain parts of the cannabis plant from being used as an ingredient in beer. <\/span><\/p>\n<p><span>But New Belgium found a work-around: hemp hearts, part of the plant legalized by the 2014 Farm Bill, and a proprietary process to utilize compounds from other materials that emulate the aromatic terpenes found in hemp.<\/span><\/p>\n<p>The company is also staking out an advocacy position on hemp, partnering with Willie Nelson\u2019s company GCH Inc to support Hemp 4 Victory, an organization lobbying for federal hemp legislation.<\/p>\n<figure class=\"figure wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-102208\" src=\"https:\/\/cannitrol.com\/blog\/\/wp-content\/uploads\/2018\/03\/colorados-new-belgium-brewery-launches-its-own-hemp-beer-line.png\" alt=\"New Belgium announces The Hemperor HPA hemp beer. (photo provided by New Belgium Brewery)\" width=\"996\" height=\"1456\" \/><figcaption class=\"wp-caption-text\">New Belgium announces The Hemperor HPA hemp beer. (photo provided by New Belgium Brewery)<\/figcaption><\/figure>\n<p>&#013; &#013; <\/p><\/div>\n<\/p><\/div>\n<p><!-- .row --> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Belgium Brewery debuts The Hemperor HPA on April 2. The hemp pale ale blends hemp and hops for an earthy take on the traditional IPA and smells like, &#8220;a loud bag of weed.&#8221; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6880,55,77,9,7580,5019,1,3,61,1736],"tags":[6881,2635,2655,7581,5022],"_links":{"self":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/posts\/8153"}],"collection":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/comments?post=8153"}],"version-history":[{"count":0,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/posts\/8153\/revisions"}],"wp:attachment":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/media?parent=8153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/categories?post=8153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/tags?post=8153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}