{"id":8199,"date":"2018-04-13T22:59:18","date_gmt":"2018-04-13T22:59:18","guid":{"rendered":"https:\/\/www.420magazine.com\/?p=16014"},"modified":"2018-04-13T22:59:18","modified_gmt":"2018-04-13T22:59:18","slug":"ca-at-this-rate-humboldt-may-never-be-the-napa-of-cannabis","status":"publish","type":"post","link":"https:\/\/cannitrol.com\/blog\/ca-at-this-rate-humboldt-may-never-be-the-napa-of-cannabis\/","title":{"rendered":"CA: At This Rate, Humboldt May Never Be The Napa Of Cannabis"},"content":{"rendered":"<div id=\"wp_fb_like_button\" style=\"margin:5px 0 5px 5px;float:right;height:100px;\"><script src=\"http:\/\/connect.facebook.net\/en_US\/all.js#xfbml=1\"><\/script><fb:like href=\"https:\/\/cannitrol.com\/blog\/ca-at-this-rate-humboldt-may-never-be-the-napa-of-cannabis\/\" send=\"true\" layout=\"standard\" width=\"450\" show_faces=\"false\" font=\"arial\" action=\"like\" colorscheme=\"light\"><\/fb:like><\/div><p>The Board of Supervisors and those involved in the cannabis industry are questioning why the Humboldt County Convention and Visitors Bureau isn\u2019t promoting cannabis-related tourism.<\/p>\n<p>Lack of effort to capitalize on the county\u2019s reputation for quality cannabis was noted after a presentation by the bureau at the April 3 supervisors meeting.<\/p>\n<p>Tony Smithers, the bureau\u2019s executive director, highlighted Humboldt\u2019s natural attributes, particularly the presence of redwood forests, as a tourist draw.\u00a0 He didn\u2019t mention cannabis tourism, which the county and the state are enabling in regulation and business licensing.<\/p>\n<p>Supervisor Virginia Bass asked about it and Smithers said that this year, redwoods is a marketing focus because of Humboldt\u2019s number one ranking by Lonely Planet and anniversaries marked by Redwood National Park and Save the Redwoods League.<\/p>\n<p>Smithers said the bureau\u2019s board of directors will be discussing cannabis tourism at its next meeting.<\/p>\n<p>The bureau gets hotel bed tax revenue from the county and cities for tourism marketing. Supervisor Estelle Fennell said the cannabis industry is an important part of the county\u2019s tourism mix and its economic development policymaking.<\/p>\n<p>\u201cSo I do hope that somewhere along the line, that is going to be looked at because I believe there is quite a bit of economic potential there,\u201d she continued.<\/p>\n<p>\u201cWe have been looking at it, in fact we\u2019ve been doing a lot of research,\u201d Smithers said in response, adding that assessing market potential is part of the analysis.<\/p>\n<p>During a public comment session, Terra Carver of the Humboldt Growers Alliance said her group is \u201cvery concerned about the lack of cannabis-related content or even a plan to incorporate into their strategy Humboldt County\u2019s newly-regulated industry.\u201d<\/p>\n<p>Saying that farm-based retail cannabis sales, tours and special events are developing and dispensaries are well-established, Carver questioned why the bureau isn\u2019t promoting cannabis.<\/p>\n<p>\u201cJust imagine if Napa didn\u2019t market wine,\u201d she said.<\/p>\n<p>Humboldt\u2019s status as renowned cannabis brand and potential cannabis tourist destination was also highlighted by Chuck Leishman, the general manager of the North Coast Journal.\u00a0 \u201cI know that we have a brand that we need to massage and that we need to grow,\u201d he said.<\/p>\n<p>Mariellen Jurkovich, director of the Humboldt Patient Resource Center dispensary in Arcata, told supervisors that \u201cwe would love to see help with the tourism side of cannabis.\u201d<\/p>\n<p>She recommended that the bureau\u2019s board of directors include a representative of the cannabis industry.<\/p>\n<p>Fennell said that \u201ceven as an underground economy,\u201d cannabis has attracted visitors and is \u201cactually putting heads in beds.\u201d<\/p>\n<p>Commenting on the redwoods emphasis, Fennell said cannabis could complement it.<\/p>\n<p>\u201cWhen people in Napa advertise wine, they\u2019re not just talking about drinking, they\u2019re talking about drinking in a beautiful environment, so we\u2019ve got both here,\u201d she said.<\/p>\n<p>Supervisor Rex Bohn is on the bureau\u2019s board of directors and he said cannabis tourism has been a topic of discussion and he expects a \u201clively discussion\u201d on it at the next bureau board meeting.<\/p>\n<p>During the presentation, Smithers reported that the countywide bed tax collection rate for the fiscal year that ended last June increased by 17.5 percent, a $2.1 million revenue increase from the previous year.<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.420magazine.com\/420-news\/international-cannabis-news\/ca-at-this-rate-humboldt-may-never-be-the-napa-of-cannabis\/\">CA: At This Rate, Humboldt May Never Be The Napa Of Cannabis<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.420magazine.com\">420 MAGAZINE \u00ae<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Board of Supervisors and those involved in the cannabis industry are questioning why the Humboldt County Convention and Visitors&#8230; <a href=\"https:\/\/www.420magazine.com\/420-news\/international-cannabis-news\/ca-at-this-rate-humboldt-may-never-be-the-napa-of-cannabis\/\" class=\"read-more\">[Read More]<\/a><\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.420magazine.com\/420-news\/international-cannabis-news\/ca-at-this-rate-humboldt-may-never-be-the-napa-of-cannabis\/\">CA: At This Rate, Humboldt May Never Be The Napa Of Cannabis<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.420magazine.com\">420 MAGAZINE \u00ae<\/a>.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1616,9,1,3],"tags":[4184],"_links":{"self":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/posts\/8199"}],"collection":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/comments?post=8199"}],"version-history":[{"count":0,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/posts\/8199\/revisions"}],"wp:attachment":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/media?parent=8199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/categories?post=8199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/tags?post=8199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}