{"id":9318,"date":"2021-01-15T17:01:49","date_gmt":"2021-01-15T17:01:49","guid":{"rendered":"https:\/\/www.denverpost.com\/?p=4423270"},"modified":"2021-01-15T17:01:49","modified_gmt":"2021-01-15T17:01:49","slug":"molson-coors-launches-cbd-sparkling-water-exclusively-in-colorado","status":"publish","type":"post","link":"https:\/\/cannitrol.com\/blog\/molson-coors-launches-cbd-sparkling-water-exclusively-in-colorado\/","title":{"rendered":"Molson Coors launches CBD sparkling water exclusively in Colorado"},"content":{"rendered":"<div id=\"wp_fb_like_button\" style=\"margin:5px 0 5px 5px;float:right;height:100px;\"><script src=\"http:\/\/connect.facebook.net\/en_US\/all.js#xfbml=1\"><\/script><fb:like href=\"https:\/\/cannitrol.com\/blog\/molson-coors-launches-cbd-sparkling-water-exclusively-in-colorado\/\" send=\"true\" layout=\"standard\" width=\"450\" show_faces=\"false\" font=\"arial\" action=\"like\" colorscheme=\"light\"><\/fb:like><\/div><div class=\"media_block\"><\/div>\n<p><a href=\"https:\/\/theknow.denverpost.com\/2021\/01\/15\/verywell-cbd-sparkling-water-coors\/251870\/#comments-anchor\"><span class=\"spot-im-replies-count\" data-post-id=\"251870\" \/><\/a> <\/p>\n<div class=\"ss-inline-share-wrapper ss-hover-animation-fade ss-with-counter-border ss-inline-total-counter-left ss-stretched-inline-content ss-large-icons ss-rectangle-icons ss-without-labels\">\n<div class=\"ss-inline-share-content\"> <!-- Total share counter --> <\/p>\n<p> <span class=\"ss-total-counter ss-total-shares ss-share-inline_content-total-shares\" data-ss-ss-post-id=\"251870\"> <span>176<\/span> <span>Shares<\/span> <\/span> <\/p>\n<\/p><\/div>\n<p><!-- END .ss-inline-share-content --> <\/div>\n<p><!-- END .ss-inline-share-wrapper --> <\/p>\n<figure class=\"figure wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-251877\" src=\"https:\/\/cannitrol.com\/blog\/\/wp-content\/uploads\/2021\/01\/molson-coors-launches-cbd-sparkling-water-exclusively-in-colorado.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/><figcaption class=\"wp-caption-text\">Veryvell, a new line of CBD sparkling water, launched exclusively in Colorado in January 2021. The products, part of Molson Coors Beverage Co.\u2019s portfolio, come in three flavors: grapefruit-tarragon, blueberry-lavender, and strawberry-hibiscus. (Provided by Truss CBA USA)<\/figcaption><\/figure>\n<p>One of the country\u2019s biggest beverage companies is jumping into the cannabis space.<\/p>\n<p>This week, Molson Coors Beverage Company launched a new line of sparkling water infused with hemp-derived cannabidiol (CBD), called Veryvell. The products, available exclusively in Colorado, are made and marketed under its subsidiary, Truss CBD USA, and mark the beer giant\u2019s first foray into the United States cannabis sector.<\/p>\n<p>Veryvell sparkling water comes in three flavors \u2014 grapefruit-tarragon, strawberry-hibiscus and blueberry-lavender \u2014 and each 12-ounce can has 20 milligrams of CBD. As with all CBD products, it doesn\u2019t come cheap: An eight-pack of 12-oz. cans <a href=\"https:\/\/trusscbdusa.com\/collections\/our-products\">sells online for $35<\/a>, and a 12-can variety pack is $50. Truss sources its CBD from Colorado-grown hemp and works with a Denver manufacturer to produce its beverages, said general manager Jane Armstrong Hockman.<\/p>\n<p>The CBD comes as a liquid that is infused into the sparkling water with natural flavors and <a href=\"https:\/\/www.merriam-webster.com\/dictionary\/adaptogen\" target=\"_blank\" rel=\"noopener\">adaptogens<\/a>, or plants that help the body regulate stress. Each flavor features two different adaptogens, such as ginseng or elderberry.<\/p>\n<p>\u201cNow more than ever, consumers are creating new routines around the wellness area,\u201d she said. \u201cSo we spent a lot of time in research in development trying to find the best adaptogen combinations, and the best adaptogen combinations with CBD.\u201d<\/p>\n<p><strong>RELATED: <em><a href=\"https:\/\/theknow.denverpost.com\/2020\/01\/31\/colorado-cbd-products\/232607\/\" target=\"_blank\" rel=\"noopener\">What happens when you use a different Colorado CBD product a day for one week? A whole lotta chill.<\/a><\/em><\/strong><\/p>\n<p>Veryvell is Molson Coors\u2019 latest venture as part of a concerted effort to diversify its portfolio of products. In 2016, the company dove into the craft market by snatching up independent breweries in <a href=\"https:\/\/www.dallasnews.com\/food\/drinks\/2016\/08\/11\/d-fw-s-revolver-brewing-sold-to-millercoors\/\" target=\"_blank\" rel=\"noopener\">Texas<\/a>, <a href=\"https:\/\/www.brewbound.com\/news\/millercoors-strikes-acquires-majority-stake-hop-valley-brewing\/\" target=\"_blank\" rel=\"noopener\">Oregon<\/a> and <a href=\"https:\/\/thefullpint.com\/beer-news\/millercoors-acquires-terrapin-beer-co\/\" target=\"_blank\" rel=\"noopener\">Georgia<\/a>, and the following year, <a href=\"https:\/\/www.denverpost.com\/2017\/12\/07\/molson-coors-non-alcoholic-beer\/\">doubled-down on its efforts in the non-alcoholic sector<\/a>. In late 2019, the company <a href=\"https:\/\/www.cnn.com\/2019\/10\/30\/investing\/molson-coors-name-change-job-cuts-earnings\/index.html\" target=\"_blank\" rel=\"noopener\">changed its name<\/a> from Molson Coors Brewing Co. to Molson Coors Beverage Co. to underscore its shift away from being synonymous with beer.<\/p>\n<p>\u201cPart of that strategy is getting out of the beer aisle and in areas like wine and spirits, non-alc and cannabis beverages,\u201d Armstrong Hockman said.<\/p>\n<p>Among its myriad of offerings are hard sodas and seltzers, and the company also secured a distribution deal for <a href=\"https:\/\/www.molsoncoorsblog.com\/molson-coors-partners-team-including-dwayne-johnson-new-energy-drink-zoa\" target=\"_blank\" rel=\"noopener\">an energy drink co-created by entertainment icon Dwayne \u201cThe Rock\u201d Johnson<\/a>. That is set to hit the market in March.<\/p>\n<p>CBD is an attractive sector is because of its nascency. Craft CBD-infused, non-alcoholic seltzers, like <a href=\"https:\/\/theknow.denverpost.com\/2019\/08\/02\/cbd-sparkling-water-present\/220715\/\">one produced by Longmont\u2019s Left Hand Brewing Co.<\/a>, and CBD sodas are not new to Colorado. Truss launched here first because there\u2019s already a regulatory infrastructure, said Armstrong Hockman. However, there\u2019s plenty of room for the market to grow.<\/p>\n<p>\u201cAs we look at the non-alc category, CBD beverages and the \u2018better for you\u2019 space is one of the growing segments. So we do think there\u2019s quite a bit of opportunity,\u201d she said.<\/p>\n<p>She declined to discuss expected revenue for Veryvell\u2019s first year on the market.<\/p>\n<p>In 2020, Molson Coors stood up a Canadian branch of the Truss subsidiary, though it acts independently of the one in the United States. In Canada, the company sells not only CBD-infused products like Veryvell, but also <a href=\"https:\/\/www.globenewswire.com\/news-release\/2020\/08\/25\/2083041\/0\/en\/Truss-Beverage-Co-takes-the-cannabis-market-to-new-heights-answering-the-call-of-71-of-Canadians-who-cite-smoking-a-joint-as-their-biggest-cannabis-turn-off.html\" target=\"_blank\" rel=\"noopener\">drinks infused with tetrahydrocannabinol (THC)<\/a>, the psychoactive compound in marijuana.<\/p>\n<p>Armstrong Hockman said she is not actively exploring the THC space because marijuana is still federally illegal in the United States. However, she is not ruling out the possibility should the plant be legalized nationwide.<\/p>\n<p>Veryvell is now available at more than 125 retailers in the Denver area. Coloradans can also <a href=\"https:\/\/trusscbdusa.com\/collections\/our-products\" target=\"_blank\" rel=\"noopener\">order it online<\/a> and have it shipped to them free anywhere in the state.<\/p>\n<p><a href=\"https:\/\/www.denverpost.com\/newsletter-signup\/in-the-know\"><b><i>Subscribe to our weekly newsletter, In The Know, to get entertainment news sent straight to your inbox.<\/i><\/b><\/a><\/p>\n<p><img src=\"https:\/\/cannitrol.com\/blog\/\/wp-content\/uploads\/2021\/01\/molson-coors-launches-cbd-sparkling-water-exclusively-in-colorado.jpg\" class=\"ss-hidden-pin-image\" data-pin-url=\"https:\/\/theknow.denverpost.com\/2021\/01\/15\/verywell-cbd-sparkling-water-coors\/251870\/\" data-pin-media=\"https:\/\/cannitrol.com\/blog\/\/wp-content\/uploads\/2021\/01\/molson-coors-launches-cbd-sparkling-water-exclusively-in-colorado.jpg\" data-pin-description=\"Molson Coors launches CBD sparkling water exclusively in Colorado\" \/> <\/p>\n<div class=\"ss-inline-share-wrapper ss-hover-animation-fade ss-with-counter-border ss-inline-total-counter-left ss-stretched-inline-content ss-large-icons ss-rectangle-icons ss-without-labels\">\n<div class=\"ss-inline-share-content\"> <!-- Total share counter --> <\/p>\n<p> <span class=\"ss-total-counter ss-total-shares ss-share-inline_content-total-shares\" data-ss-ss-post-id=\"251870\"> <span>176<\/span> <span>Shares<\/span> <\/span> <\/p>\n<\/p><\/div>\n<p><!-- END .ss-inline-share-content --> <\/div>\n<p><!-- END .ss-inline-share-wrapper --> <\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"media_block\"><\/div>\n<p>Verywell marks the beverage giant\u2019s first foray into the U.S. cannabis sector. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[52,330,6813,4995,77,9,7515,5019,8311,1,3,6923,61,1736],"tags":[2632,2908,6818,4996,2655,7517,5022,8312,6924],"_links":{"self":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/posts\/9318"}],"collection":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/comments?post=9318"}],"version-history":[{"count":0,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/posts\/9318\/revisions"}],"wp:attachment":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/media?parent=9318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/categories?post=9318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/tags?post=9318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}