{"id":9559,"date":"2022-10-19T12:35:38","date_gmt":"2022-10-19T12:35:38","guid":{"rendered":"https:\/\/www.denverpost.com\/?p=5417068"},"modified":"2022-10-19T12:35:38","modified_gmt":"2022-10-19T12:35:38","slug":"major-league-baseball-now-has-an-official-cbd-supplier-and-its-based-in-colorado","status":"publish","type":"post","link":"https:\/\/cannitrol.com\/blog\/major-league-baseball-now-has-an-official-cbd-supplier-and-its-based-in-colorado\/","title":{"rendered":"Major League Baseball now has an official CBD supplier, and it\u2019s based in Colorado"},"content":{"rendered":"<div id=\"wp_fb_like_button\" style=\"margin:5px 0 5px 5px;float:right;height:100px;\"><script src=\"http:\/\/connect.facebook.net\/en_US\/all.js#xfbml=1\"><\/script><fb:like href=\"https:\/\/cannitrol.com\/blog\/major-league-baseball-now-has-an-official-cbd-supplier-and-its-based-in-colorado\/\" send=\"true\" layout=\"standard\" width=\"450\" show_faces=\"false\" font=\"arial\" action=\"like\" colorscheme=\"light\"><\/fb:like><\/div><div class=\"media_block\"><\/div>\n<p>Just in time for the stress of the World Series, Major League Baseball has sanctioned a Colorado company as its official CBD brand.<\/p>\n<p>MLB announced the multi-year partnership last week with Denver-based Charlotte\u2019s Web, which will supply CBD to professional players through December 2025. The announcement coincides with the launch of a new line of products, called <a href=\"https:\/\/www.charlottesweb.com\/mlb\">SPORT \u2013 Daily Edge<\/a>, designed specifically to help athletes recover from the impact of playing sports. The packaging features the MLB logo.<\/p>\n<figure id=\"attachment_5417095\" class=\"wp-caption alignright size-article_inline_half\"><img class=\"lazyautosizes lazyload\" src=\"https:\/\/cannitrol.com\/blog\/wp-content\/uploads\/2022\/10\/major-league-baseball-now-has-an-official-cbd-supplier-and-its-based-in-colorado.jpg\" alt=\"Lousiville-based CBD company Charlotte's Web launched its new line, SPORT - Daily Edge, on Oct. 12. The launched coincided with the announcement of a multi-year partnership to become the official CBD brand of Major League Baseball. (Provided by Charlotte's Web)\" width=\"558\" data-sizes=\"auto\" data-src=\"https:\/\/cannitrol.com\/blog\/wp-content\/uploads\/2022\/10\/major-league-baseball-now-has-an-official-cbd-supplier-and-its-based-in-colorado.jpg\" data-srcset=\"https:\/\/cannitrol.com\/blog\/wp-content\/uploads\/2022\/10\/major-league-baseball-now-has-an-official-cbd-supplier-and-its-based-in-colorado.jpg 620w,https:\/\/i0.wp.com\/www.denverpost.com\/wp-content\/uploads\/2022\/10\/TDP-Z-mlbcbd-01.jpg?fit=310%2C9999px&amp;ssl=1 310w\" \/><figcaption class=\"wp-caption-text\">Charlotte\u2019s Web launched its new line, SPORT \u2013 Daily Edge, on Oct. 12. The launched coincided with the announcement of a multi-year partnership to become the official CBD brand of Major League Baseball. (Provided by Charlotte\u2019s Web)<\/figcaption><\/figure>\n<p>\u201cWe know that physical demands and strain on their body is no old time problem. MLB players play 162 games a year, they have sleepless nights away from home in new time zones and we also know mental wellness is an entire worldwide crisis,\u201d said Jared Stanley, co-founder and COO of Charlotte\u2019s Web.<\/p>\n<p>\u201cFor (MLB) to make a shift and recommend a natural product, we believe is not just a monumental and historical milestone for CW and the CBD industry, but for all professional sports,\u201d he added.<\/p>\n<p>\u201cWe paid close attention to the CBD category as it has grown in popularity and adoption, and Charlotte\u2019s Web has been a clear leader in the industry,\u201d said Noah Garden, chief revenue officer for Major League Baseball, in a statement provided to The Denver Post.<\/p>\n<p>For nearly a decade, manufacturers and advocates have touted cannabidiol, or CBD for short, for its therapeutic benefits and marketed it as an aid for anxiety, insomnia, and joint and muscle pain, among other ailments. The cannabinoid has since become a wellness phenomena, <a href=\"https:\/\/global-uploads.webflow.com\/596691afde3c5856d866ae50\/6189a994c2713dc9923be557_q421-us-cbd-market-industry-update-report-public%20(2).pdf\">accounting for an estimated $4.7 billion in sales in 2021<\/a>, according to data firm Brightfield Group.<\/p>\n<p>Today, buyers can find CBD not only in tinctures and capsules, but also sparkling water, cocktails and pet supplements.<\/p>\n<figure id=\"attachment_5417094\" class=\"wp-caption alignright size-article_inline_half\"><img class=\"lazyautosizes lazyload\" src=\"https:\/\/cannitrol.com\/blog\/wp-content\/uploads\/2022\/10\/major-league-baseball-now-has-an-official-cbd-supplier-and-its-based-in-colorado-1.jpg\" alt=\"Jared Stanley, co-founder and COO of Charlotte's Web CBD company, called the company's partnership with Major League Baseball \" width=\"1875\" data-sizes=\"auto\" data-src=\"https:\/\/cannitrol.com\/blog\/wp-content\/uploads\/2022\/10\/major-league-baseball-now-has-an-official-cbd-supplier-and-its-based-in-colorado-1.jpg\" data-srcset=\"https:\/\/cannitrol.com\/blog\/wp-content\/uploads\/2022\/10\/major-league-baseball-now-has-an-official-cbd-supplier-and-its-based-in-colorado-1.jpg 620w,https:\/\/i0.wp.com\/www.denverpost.com\/wp-content\/uploads\/2022\/10\/TDP-Z-mlbcbd-02.jpg?fit=310%2C9999px&amp;ssl=1 310w\" \/><figcaption class=\"wp-caption-text\">Jared Stanley, co-founder and COO of Charlotte\u2019s Web CBD company, called the company\u2019s partnership with Major League Baseball \u201ca monumental and historical milestone\u201d for both CBD and professional sports. (Provided by Malek Asfeer)<\/figcaption><\/figure>\n<p>Charlotte\u2019s Web and Charlotte Figi, the late Colorado Springs girl for whom the company is named, indisputably helped make CBD a household name.<\/p>\n<p>From the time Figi was an infant, she suffered from frequent and severe seizures because of Dravet syndrome, a rare and potentially life-threatening genetic disease that causes unrelenting epilepsy in children and adults. At age 5, Figi\u2019s mother, Paige, gave Charlotte CBD, which is a non-psychoactive compound in cannabis, and the girl\u2019s condition changed overnight.<\/p>\n<p>The family\u2019s journey was famously chronicled in <a href=\"https:\/\/www.cnn.com\/2013\/08\/08\/health\/gupta-changed-mind-marijuana\">a 2013 CNN documentary<\/a>, thrusting CBD, a relatively unknown cannabinoid, into a national spotlight. <a href=\"https:\/\/www.denverpost.com\/2020\/04\/08\/charlotte-figi-obituary-coronavirus\/\">Charlotte Figi died<\/a> in April 2020 after contracting what her family suspects was COVID-19.<\/p>\n<p>Major League Baseball\u2019s stance on cannabis is more progressive than most. In 2019, it <a href=\"https:\/\/www.marijuanamoment.net\/mlb-officially-removes-marijuana-from-banned-substances-list-for-baseball-players\/\">removed marijuana from its list of banned substances<\/a>, meaning players are no longer punished for testing positive for \u201cnatural cannabinoids\u201d such as CBD and tetrahydrocannabinol, or THC, the psychoactive compound that gets consumers high. (Synthetic THC from substances like K-2 is still prohibited.)<\/p>\n<p>This year marks the first time the league began soliciting sponsorships from CBD companies.<\/p>\n<figure id=\"attachment_5418709\" class=\"wp-caption alignleft size-article_inline_half\"><img class=\"lazyautosizes lazyload\" src=\"https:\/\/cannitrol.com\/blog\/wp-content\/uploads\/2022\/10\/major-league-baseball-now-has-an-official-cbd-supplier-and-its-based-in-colorado-2.jpg\" alt=\"John Travis, Principal Technical Manager, NSF Certified for Sport; Jared Stanley, COO Charlotte's Web; Jacques Tortoroli, CEO Charlotte's Web; Bill Morningstar, MLB EVP, Sponsorship Sales; Greg Amsinger, event emcee and sports commentator. (Provided by Photo by Mary DeCicco\/MLB Photos via Getty Images)\" width=\"1182\" data-sizes=\"auto\" data-src=\"https:\/\/cannitrol.com\/blog\/wp-content\/uploads\/2022\/10\/major-league-baseball-now-has-an-official-cbd-supplier-and-its-based-in-colorado-2.jpg\" data-srcset=\"https:\/\/cannitrol.com\/blog\/wp-content\/uploads\/2022\/10\/major-league-baseball-now-has-an-official-cbd-supplier-and-its-based-in-colorado-2.jpg 620w,https:\/\/i0.wp.com\/www.denverpost.com\/wp-content\/uploads\/2022\/10\/TDP-Z-cbdmlb-01.jpg?fit=310%2C9999px&amp;ssl=1 310w\" \/><figcaption class=\"wp-caption-text\">Representatives from Major League Baseball announce a partnership with Colorado\u2019s Charlotte\u2019s Web, which was dubbed the first official CBD brand of MLB. (Provided by Mary DeCicco\/MLB Photos via Getty Images)<\/figcaption><\/figure>\n<p>\u201cWe did extensive research in the category to understand CBD\u2019s health and wellness benefits. Still, we wanted to partner with a company that was best in class and only allow a partnership that promoted products that were NSF Certified For Sport to ensure the highest quality and safety standards,\u201d Garden said.<\/p>\n<p>The new Daily Edge line debuted Oct. 12 with a tincture featuring hemp-derived CBD extract, and will expand to include gummies, topicals and oral sprays soon, Stanley said. The formula contains a fraction of the standard 0.3% THC, he added, which is one reason the line obtained approval from <a href=\"https:\/\/www.nsfsport.com\/our-mark.php\">NSF Certified for Sport<\/a>, a third-party certification program that evaluates dietary supplements for compliance with banned substance rules and restrictions.<\/p>\n<p>\u201cOur experts in the Office of the Commissioner will continue to monitor the latest developments in health and wellness, as they have for decades, to provide the utmost professional guidance to all our constituents in MLB \u2013 from teams, to players to office personnel,\u201d said Garden.<\/p>\n<aside class=\"related right\">\n<\/aside>\n<p>As part of the deal, Charlotte\u2019s Web will receive premiere sponsor treatment, with brand visibility at events such as the World Series and MLB All-Star Week. In exchange, MLB will receive an ownership stake in Charlotte\u2019s Web \u2013 <a href=\"https:\/\/investors.charlottesweb.com\/press-releases\/press-release-details\/2022\/Major-League-Baseball-and-Pioneering-CBD-Brand-Charlottes-Web-Strike-Groundbreaking-Deal\/default.aspx\">a reported 6,119,121 common shares<\/a>, or 4% of outstanding common shares \u2013 plus a portion of revenues and fees from the co-branded Daily Edge products.<\/p>\n<p>Stanley hopes other sports leagues will join the movement and that the company will be able to partner with them in the future.<\/p>\n<p>\u201cWhen you see the Charlotte\u2019s Web brand up against Delta and FedEx, you start to see this is real,\u201d Stanley said. \u201cFor sports to move to natural wellness and make that shift, this is a massive moment.\u201d<\/p>\n<p><strong><em><a href=\"https:\/\/www.denverpost.com\/newsletter-signup\/in-the-know\">Subscribe to our weekly newsletter, In The Know, to get entertainment news sent straight to your inbox.<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"media_block\"><\/div>\n<p>Charlotte&#8217;s Web will be the official CBD supplier to professional baseball players through December 2025. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6042,5062,531,52,330,6811,8446,2435,55,7938,77,9,1197,8447,5019,5113,1,3,18,7072,6923,61,1736,8448],"tags":[6050,5063,3105,2632,2908,6816,8449,2436,2635,7939,2655,3767,8450,5022,5114,2622,7073,6924,8451],"_links":{"self":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/posts\/9559"}],"collection":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/comments?post=9559"}],"version-history":[{"count":0,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/posts\/9559\/revisions"}],"wp:attachment":[{"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/media?parent=9559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/categories?post=9559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannitrol.com\/blog\/wp-json\/wp\/v2\/tags?post=9559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}