Cannitrol – Cannabis Control Agent

Marijuana news from around the world

Product Development

Data-Driven Decision Making: Mastering Methodologies for Cannabis Market Research

In any industry that is labeled as the “Wild West,” the ability to discern your target market, collect accurate data and strategically drive success has become paramount. With factors such as invisible shoppers, anyone who is a customer of a brand or dispensary and does not personally purchase what they consume, it’s critical to understand […]

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Cannabis Vape Clarity: How to Help Consumers Shop Smart

Between 2020 and 2021, cannabis vape cartridges saw 25% year-over-year growth and all-in-one vapes grew a whopping 64% as a category during the same time period. Two years later, the vape space shows no signs of slowing down. There are more strain and extraction style options than ever, not to mention advances in consumption device […]

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The Infused Pre-Roll Revolution: How to Ride the Wave and Boost Your Brand

While pre-rolls are finally getting their moment, posting notable growth across virtually every market, much of that growth has been powered by the infused pre-roll subcategory. In Michigan, for example, infused pre-rolls now make up over 40% of the category, and 9 of the top 10 best selling pre-roll products are infused. But what’s driving […]

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Is the Cannabis Industry Sitting On An Untouched Gold Mine Of Innovation?

Universities across the country are working in all areas of research and development to advance cannabis cultivation, medicine, drug delivery and technology. But these innovations are collecting dust because the universities are not in the business of commercializing products in the marketplace. In 1980, the federal government passed a law that said universities that receive […]

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Safety & Compliance in the Absence of Regulatory Clarity & Consistency

As the legal landscape surrounding cannabis continues to evolve, the creation of robust, sensible and consistent safety regulations remains stalled. A patchwork of broadly inconsistent state rules and regulations, along with years of federal inaction and policy stagnation have the potential to create significant risks for consumers. Given the industry’s explosive, multi-billion-dollar growth, consumers have access […]

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2023 Cannabis Supply Chain Virtual Conference

2023 Cannabis Supply Chain Virtual Conference Click here to watch the recording Agenda Cannabis Packaging Solutions: Navigating Regulations, Quality & Environmental ImpactJack Grover, Founder & CEO, Grove Bags In the cannabis industry, packaging regulations and quality standards play a pivotal role in ensuring consumer safety, product integrity, and environmental sustainability. Join Jack Grover, CEO of […]

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Hop Latent Viroid (HLVd) & Pathogen Diagnostics: A Comprehensive Overview

Hop latent viroid (HLVd) has gained attention as the molecular cause of “dudding disease” and is causing significant economic losses in the cannabis industry.1,2 Estimates indicate that upwards of 4 billion dollars of market value are lost each year to this pathogen alone.3 The impact of HLVd on cannabis plants necessitates the development and implementation […]

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An Inside Look at the Creation and Growing Popularity of Solventless Cannabis Products

A top product trend this year is the rise of solventless cannabis products, according to recent statistics from cannabis market analyst firm BDSA. In fact, from June 2021 to June 2022, BDSA research also showed that the category grew an average of 132% each month. Copperstate Farms Nearly all cannabis products start with cannabis concentrates, […]

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The Sensory Branding Opportunity for Cannabis Products

Cannabis brands are facing a proverbial fork in the road: determining whether their product evolves into a luxury consumable or affordable agricultural commodity. While it is reasonable to assume the cannabis market space will organically grow into a luxury goods industry such as wine and spirits, the luxury brands that serve as the foundation of […]

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Beyond Compliance: Leveraging Packaging to Build Brand Identity & Loyalty

Ten years ago, “cannabis packaging” didn’t extend very far beyond throwing buds into a plastic baggie – in fact, the term wasn’t even really a recognizable category. The lack of product packaging attention-to-detail was understandable at the time; the industry was still predominantly underground, and brands were much more focused on staying afloat amidst global […]

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