brands
What Wine and Tobacco Know About Their Consumers That Cannabis Does Not
Cannabis tracks its products more closely than most consumer categories. State traceability systems follow regulated plants and packages from seed to sale, and many states publish monthly sales totals. The industry knows far less about the person at the other end of the sale: who that customer is, why they bought, and what they will […]
How LEEF Brands Is Building Its Cannabis Business for the Next Market
Micah Anderson has spent nearly three decades in California cannabis, beginning as a cultivator in Mendocino County and eventually becoming CEO of publicly traded LEEF Brands. Today, the company is focused on building a large-scale cannabis supply chain that combines outdoor cultivation with concentrate manufacturing. Its strategy centers on controlling production costs, securing clean biomass, […]
The Overlooked Risks of Hardware in Pipes, Vapes and Dab Rigs
For years, much of the conversation around cannabis quality has focused on what goes into the product: potency, pesticides, solvents, microbial contamination, terpene profiles, and certificates of analysis. That scrutiny is necessary, but it stops one step too soon. Cannabis is burned in a pipe, heated inside a vaporizer cartridge, exposed to a high-temperature surface […]
“One-Gram Ceramic 510” Is Not a Cartridge Specification
Cannabis brands often approve a cartridge sample and then place a production order based solely on the product description. That shortcut leaves the filling partner, packaging team, and vape supplier to resolve important details after the purchase order has been submitted. A “controlled specification packet” must include formulation, critical dimensions, closure process, materials, lot records, […]
Cannabis Gummies Move Into the Multivitamin Aisle
As cannabis brands look for new ways to reach consumers, some are developing products that look less like recreational edibles and more like daily wellness supplements. The latest example comes from MariMed Inc.’s Betty’s Eddies™, which has introduced Betty’s Bite-A-Mins, a daily wellness chew that combines cannabinoids with a multivitamin-inspired formula. The tropical smoothie-flavored chews […]
What the Wholesale Numbers Tell Us About Where Cannabis Markets Are Headed
LeafLink’s Wholesale Cannabis Pricing Guide, drawing on over 400,000 SKUs and billions of dollars in transaction data across 18 U.S. markets throughout 2025, paints a picture of the wholesale cannabis pricing continuing its downward march as markets mature and supply expands — with each market and product category telling a slightly different story. The Big […]
How to Evaluate Cannabis Packaging Suppliers Before You Commit
Cannabis packaging decisions have downstream consequences for compliance, operations, customer perception, and margins. This article offers a practical framework for evaluating packaging suppliers across five dimensions: compliance, product quality, operational fit, customization, and partnership reliability. It closes with a pre-commitment checklist that operators can use before signing any supplier agreement. Cannabis packaging is no longer […]
Move Over Flower, Pre-roll is King
Driven by innovation and convenience, pre-roll sales in 2025 not only had the strongest growth of any major category, topping $3.6 billion in sales and moving 383 million units, but supplanted flower as the most units sold for the first time in the industry’s history, according to a new report from Custom Cones USA. It’s […]
Bipartisan Bill Seeks to Preserve State Control as Federal Hemp Crackdown Looms
As the U.S. hemp industry braces for potential federal disruption later this year, a new bipartisan bill aims to give states a way to maintain control over intoxicating hemp products and potentially keep the category alive. Sens. Rand Paul (R-KY), Amy Klobuchar (D-MN), and Joni Ernst (R-IA) have introduced the Hemp Safety Enforcement Act, legislation […]
Inventory Is the Biggest Cash Flow Problem in Cannabis
All roads in cannabis retail lead back to inventory. Retail cannabis operators across the country are being squeezed by razor-thin margins, declining cash flow, and a growing inability to pay vendors on time. The culprit is often not weak sales or lack of demand. It is mismanaged inventory. Inventory is the foundation on which the […]