brands
What Cannabis Can Learn from the Luxury Perfume World
When most people think of luxury goods, they picture high-quality, high-priced products. But what truly sets luxury apart is not just cost. It is craftsmanship, design, heritage, cultural cachet, and mastery of materials and technique. Luxury is a sensory experience rooted in both tradition and innovation. Cannabis, with its complex chemistry, rich history, and powerful […]
How To Use Blunts As a Brand Building Catalyst
There’s an opportunity in the pre-roll sector that many companies are missing. The pre-roll sector is the fastest-growing category in the cannabis industry. In 2025 alone, $3.6 billion worth of pre-rolls were sold across the 14 markets tracked by cannabis analytics firm Headset. Customers love the portability, the ease of use, and the innovation modern […]
Building Inside Maryland’s Limited License Cannabis Market
Maryland launched its medical cannabis program in 2018 and transitioned to adult use in 2024 as a limited-license state. Currently, there are 108 active dispensaries, with additional operators expected to come online following a March 2024 lottery that awarded conditional licenses to social equity entrepreneurs. However, these licensees still need to clear a vetting process […]
The Cannabis Retailer’s Survival Guide to 2026
2025 saw most businesses scrutinizing their operations to trim margins and survive the tumultuous market. 2026 is about digging deeper to uncover hidden costs that will further improve their bottom line. Tom Zuber, partner at Zuber Lawler, led a panel discussion at the recent IgniteNJ event, where experts offered advice on margin discipline and where […]
Jersey Girls Bring Down the House At IgniteIt Event
There was passion, power, and plenty of practical business advice from the women (and one man) who took the stage at the recent IgniteIt event in New Jersey. As the industry shifts away from the early “shiny-object” phase, operators are increasingly doubling down on what works. A few years ago, the prevailing growth strategy was […]
The New York and New Jersey Cannabis Connection
Market Maturity Brings Pricing Pressure New Jersey’s cannabis market is showing signs of maturity, according to a presentation by Headset CEO Cy Scott at the recent Ignite NJ event, saying the overall revenue hit the billion-dollar mark in 2025 and is growing nominally. Similar to other markets in the growth cycle, while more customers are […]
How Cannabis Brands Plan To Drive Retail Sales in 2026
Retailers are not in the business of building brands. They are in the business of selling products. The most effective way to earn buyer attention is still the same: proven sales velocity paired with brand awareness that brings customers through the door. Retail Is the Battleground Brendan McKee, co-founder of Massachusetts dispensary Silver Therapeutics, wants […]