Cannitrol – Cannabis Control Agent

Marijuana news from around the world

marketing

What Cannabis Branding Gets Right and Why Every Industry Should Follow Suit

81% of consumers need to trust a brand before they’ll even consider buying from it. But what happens when your industry is built on a shaky foundation—one full of stigma, skepticism, or confusion? That’s cannabis. And yet, some of the sharpest, most strategic brand-building I’ve seen is happening here… because it has to. There’s no […]

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CTV Ads: A Breakthrough Opportunity for Cannabis Brands

For the first time, cannabis brands can claim airtime right alongside household names like Nike and Home Depot. Streaming platforms are serving Fortune 500 advertisers every hour, and now compliant cannabis companies are joining the lineup. This article breaks down how Connected TV (CTV) unlocks new reach for cannabis marketers: what’s possible, what’s legal, and […]

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FDA, FTC Issue Warnings to Delta 8 Copycat Cannabis Companies

Last week, the U.S. Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) sent out warning letters to six different companies for selling copycat food products that contain Delta-8 THC. In a press release published on July 5, the FDA and FTC said they sent out letters to the following companies: Delta Munchies […]

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Beyond Compliance: Leveraging Packaging to Build Brand Identity & Loyalty

Ten years ago, “cannabis packaging” didn’t extend very far beyond throwing buds into a plastic baggie – in fact, the term wasn’t even really a recognizable category. The lack of product packaging attention-to-detail was understandable at the time; the industry was still predominantly underground, and brands were much more focused on staying afloat amidst global […]

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Anticipating the Ebbs and Flows of Seasonal Retail Cannabis Sales

Like any industry, cannabis can experience ups and downs, especially when it comes to a doors-open retail business. Dispensaries that operate in towns or cities that attract tourists experience this more than anyone, seeing sales spike during the busy months and reach lows during the off-season. We spoke with the folks at Dragon Hemp, a […]

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Catching up with Jushi Creativity: A Q&A with Dre Neumann

Jushi Holdings is a large multi-state operator with a massive national footprint and a presence in key markets, including Pennsylvania, Illinois, Virginia, Massachusetts, Nevada, Ohio and California.  About a year and a half ago, Aaron Green interviewed Andreas “Dre” Neumann, Chief Creative Director of Jushi Holdings to learn about his journey to the cannabis industry, […]

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