marketing
Inventory Is the Biggest Cash Flow Problem in Cannabis
All roads in cannabis retail lead back to inventory. Retail cannabis operators across the country are being squeezed by razor-thin margins, declining cash flow, and a growing inability to pay vendors on time. The culprit is often not weak sales or lack of demand. It is mismanaged inventory. Inventory is the foundation on which the […]
What Cannabis Can Learn from the Luxury Perfume World
When most people think of luxury goods, they picture high-quality, high-priced products. But what truly sets luxury apart is not just cost. It is craftsmanship, design, heritage, cultural cachet, and mastery of materials and technique. Luxury is a sensory experience rooted in both tradition and innovation. Cannabis, with its complex chemistry, rich history, and powerful […]
How To Use Blunts As a Brand Building Catalyst
There’s an opportunity in the pre-roll sector that many companies are missing. The pre-roll sector is the fastest-growing category in the cannabis industry. In 2025 alone, $3.6 billion worth of pre-rolls were sold across the 14 markets tracked by cannabis analytics firm Headset. Customers love the portability, the ease of use, and the innovation modern […]
The New York and New Jersey Cannabis Connection
Market Maturity Brings Pricing Pressure New Jersey’s cannabis market is showing signs of maturity, according to a presentation by Headset CEO Cy Scott at the recent Ignite NJ event, saying the overall revenue hit the billion-dollar mark in 2025 and is growing nominally. Similar to other markets in the growth cycle, while more customers are […]
The Super Bowl Is Quietly Becoming Cannabis’ Biggest Retail Moment
The Super Bowl has long been one of the most important sales moments of the year for alcohol, food, and consumer packaged goods. Cannabis, however, has been left out of the conversation, often due to regulatory complexity, limited retail data, and conservative planning assumptions. However, new purchase data suggests a missed opportunity. Cannabis Is Already […]
How Cannabis Brands Plan To Drive Retail Sales in 2026
Retailers are not in the business of building brands. They are in the business of selling products. The most effective way to earn buyer attention is still the same: proven sales velocity paired with brand awareness that brings customers through the door. Retail Is the Battleground Brendan McKee, co-founder of Massachusetts dispensary Silver Therapeutics, wants […]
What Cannabis Branding Gets Right and Why Every Industry Should Follow Suit
81% of consumers need to trust a brand before they’ll even consider buying from it. But what happens when your industry is built on a shaky foundation—one full of stigma, skepticism, or confusion? That’s cannabis. And yet, some of the sharpest, most strategic brand-building I’ve seen is happening here… because it has to. There’s no […]
CTV Ads: A Breakthrough Opportunity for Cannabis Brands
For the first time, cannabis brands can claim airtime right alongside household names like Nike and Home Depot. Streaming platforms are serving Fortune 500 advertisers every hour, and now compliant cannabis companies are joining the lineup. This article breaks down how Connected TV (CTV) unlocks new reach for cannabis marketers: what’s possible, what’s legal, and […]
FDA, FTC Issue Warnings to Delta 8 Copycat Cannabis Companies
Last week, the U.S. Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) sent out warning letters to six different companies for selling copycat food products that contain Delta-8 THC. In a press release published on July 5, the FDA and FTC said they sent out letters to the following companies: Delta Munchies […]