Cannitrol – Cannabis Control Agent

Marijuana news from around the world

branding

Inconsistent Messaging Is a Compliance Risk. Full Stop.

Picture the moment a cannabis company’s compliance team gets copied on an email from a banking partner’s risk officer. The subject line says “Questions re: public materials.” Attached is a spreadsheet. On one side, language from the company’s Florida medical dispensary website. On the other, language from the California recreational site, the New Jersey acquisition […]

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Move Over Flower, Pre-roll is King

Driven by innovation and convenience, pre-roll sales in 2025 not only had the strongest growth of any major category, topping $3.6 billion in sales and moving 383 million units, but supplanted flower as the most units sold for the first time in the industry’s history, according to a new report from Custom Cones USA. It’s […]

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What MJ Unpacked Reveals About Cannabis in 2026

From cultivation to retail, businesses are digging deep to tighten operations and increase margins as the only way to endure another grueling year in cannabis without federal support. A common sales pitch these days centers on cost-saving systems and operational efficiency. The industry has shifted from “how fast can we grow?” to “how do we […]

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Operating in the Missouri Market with Curio Wellness

Missouri has quietly built one of the country’s more successful adult-use cannabis markets since launching recreational sales in 2023. Since legalization, the state has quickly grown into one of the largest cannabis markets in the Midwest, generating strong sales and supporting an expanding network of cultivators, processors, and dispensaries. Unlike many states that see medical […]

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What Cannabis Can Learn from the Luxury Perfume World

When most people think of luxury goods, they picture high-quality, high-priced products. But what truly sets luxury apart is not just cost. It is craftsmanship, design, heritage, cultural cachet, and mastery of materials and technique. Luxury is a sensory experience rooted in both tradition and innovation. Cannabis, with its complex chemistry, rich history, and powerful […]

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How To Use Blunts As a Brand Building Catalyst

There’s an opportunity in the pre-roll sector that many companies are missing. The pre-roll sector is the fastest-growing category in the cannabis industry. In 2025 alone, $3.6 billion worth of pre-rolls were sold across the 14 markets tracked by cannabis analytics firm Headset. Customers love the portability, the ease of use, and the innovation modern […]

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How Cannabis Brands Plan To Drive Retail Sales in 2026

Retailers are not in the business of building brands. They are in the business of selling products. The most effective way to earn buyer attention is still the same: proven sales velocity paired with brand awareness that brings customers through the door. Retail Is the Battleground Brendan McKee, co-founder of Massachusetts dispensary Silver Therapeutics, wants […]

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What Cannabis Branding Gets Right and Why Every Industry Should Follow Suit

81% of consumers need to trust a brand before they’ll even consider buying from it. But what happens when your industry is built on a shaky foundation—one full of stigma, skepticism, or confusion? That’s cannabis. And yet, some of the sharpest, most strategic brand-building I’ve seen is happening here… because it has to. There’s no […]

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Beyond Compliance: Leveraging Packaging to Build Brand Identity & Loyalty

Ten years ago, “cannabis packaging” didn’t extend very far beyond throwing buds into a plastic baggie – in fact, the term wasn’t even really a recognizable category. The lack of product packaging attention-to-detail was understandable at the time; the industry was still predominantly underground, and brands were much more focused on staying afloat amidst global […]

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Digital Assets & Cryptocurrency in Cannabis

As the cannabis industry experiences a significant shift toward general acceptance and mainstream adoption, new modes of operation are popping up everywhere. The evolution and expansion of the industry beg for constant innovation, and the integration of NFTs and cryptocurrencies as payment options is at the crossroads between tech and cannabis. Crypto and NFTs have […]

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