Industry Analysis
What Cannabis Can Learn from the Luxury Perfume World
When most people think of luxury goods, they picture high-quality, high-priced products. But what truly sets luxury apart is not just cost. It is craftsmanship, design, heritage, cultural cachet, and mastery of materials and technique. Luxury is a sensory experience rooted in both tradition and innovation. Cannabis, with its complex chemistry, rich history, and powerful […]
How To Use Blunts As a Brand Building Catalyst
There’s an opportunity in the pre-roll sector that many companies are missing. The pre-roll sector is the fastest-growing category in the cannabis industry. In 2025 alone, $3.6 billion worth of pre-rolls were sold across the 14 markets tracked by cannabis analytics firm Headset. Customers love the portability, the ease of use, and the innovation modern […]
Building Inside Maryland’s Limited License Cannabis Market
Maryland launched its medical cannabis program in 2018 and transitioned to adult use in 2024 as a limited-license state. Currently, there are 108 active dispensaries, with additional operators expected to come online following a March 2024 lottery that awarded conditional licenses to social equity entrepreneurs. However, these licensees still need to clear a vetting process […]
NIH Releases Scientific Paper on the Therapeutic Value of Acidic Cannabinoids
A new scientific review published in the National Library of Medicine (NIH) shines a spotlight on one of the most overlooked areas of cannabis science: the untapped benefits of acidic cannabinoids naturally produced by Cannabis sativa — THCA, CBDA, CBGA, and CBCA. These compounds are the biosynthetic precursors to THC, CBD, CBG, and CBC. But […]
The Cannabis Retailer’s Survival Guide to 2026
2025 saw most businesses scrutinizing their operations to trim margins and survive the tumultuous market. 2026 is about digging deeper to uncover hidden costs that will further improve their bottom line. Tom Zuber, partner at Zuber Lawler, led a panel discussion at the recent IgniteNJ event, where experts offered advice on margin discipline and where […]
What Cultivators Are Talking About in New Jersey
New Jersey is a highly desirable cannabis market for new operators because of its rapid billion?dollar growth, strong consumer demand, and status as one of the most profitable yet undersupplied markets on the East Coast. Cultivators came together at the recent IgniteIt event to share their perspectives on the market. Genetic preservation, price compression, the […]
Jersey Girls Bring Down the House At IgniteIt Event
There was passion, power, and plenty of practical business advice from the women (and one man) who took the stage at the recent IgniteIt event in New Jersey. As the industry shifts away from the early “shiny-object” phase, operators are increasingly doubling down on what works. A few years ago, the prevailing growth strategy was […]
The New York and New Jersey Cannabis Connection
Market Maturity Brings Pricing Pressure New Jersey’s cannabis market is showing signs of maturity, according to a presentation by Headset CEO Cy Scott at the recent Ignite NJ event, saying the overall revenue hit the billion-dollar mark in 2025 and is growing nominally. Similar to other markets in the growth cycle, while more customers are […]
Meet California’s New Director of Cannabis Control
California’s medical cannabis market began in 1996 when voters passed Proposition 215 (the Compassionate Use Act), making it the first state to legalize cannabis for medical use. Twenty-two years later, Proposition 64 ushered in adult-use sales, which commenced in January 2018. Initially, three separate agencies handled different aspects of the industry: The Bureau of Cannabis […]
The Super Bowl Is Quietly Becoming Cannabis’ Biggest Retail Moment
The Super Bowl has long been one of the most important sales moments of the year for alcohol, food, and consumer packaged goods. Cannabis, however, has been left out of the conversation, often due to regulatory complexity, limited retail data, and conservative planning assumptions. However, new purchase data suggests a missed opportunity. Cannabis Is Already […]