marketing
Pre-Roll Packaging in 2026
Pre-rolls generated $4 billion in sales in 2025 and are projected to grow faster than any other top cannabis category, at a 10% compound annual growth rate, according to BDSA retail tracking data. Infused formats now account for 43% of the segment, and the category has grown by 271% since 2020. That kind of volume […]
Dispensaries Are Winning on Google and Disappearing on ChatGPT
SOCi’s 2026 Local Visibility Index analyzed more than 350,000 business locations across 2,751 brands and found a gap every dispensary operator should take seriously. ChatGPT recommends 1.2% of those locations. Perplexity recommends 7.4%. Gemini reaches 11%. Google’s local 3-pack surfaces 35.9% of the same locations. That is not a small gap. It is a different […]
5 Reasons Why Mylar Bags are the Go-to Solution for Cannabis Brands
Packing is meant to provide protection and preservation for the contents, but some products require an additional layer of safety. Just like cannabis related products, they can’t be packed in unreliable packaging that poses the risk of degradation of the quality. In this article, we’ll explore the reason why Mylar bags are the ideal option […]
Inventory Is the Biggest Cash Flow Problem in Cannabis
All roads in cannabis retail lead back to inventory. Retail cannabis operators across the country are being squeezed by razor-thin margins, declining cash flow, and a growing inability to pay vendors on time. The culprit is often not weak sales or lack of demand. It is mismanaged inventory. Inventory is the foundation on which the […]
What Cannabis Can Learn from the Luxury Perfume World
When most people think of luxury goods, they picture high-quality, high-priced products. But what truly sets luxury apart is not just cost. It is craftsmanship, design, heritage, cultural cachet, and mastery of materials and technique. Luxury is a sensory experience rooted in both tradition and innovation. Cannabis, with its complex chemistry, rich history, and powerful […]
How To Use Blunts As a Brand Building Catalyst
There’s an opportunity in the pre-roll sector that many companies are missing. The pre-roll sector is the fastest-growing category in the cannabis industry. In 2025 alone, $3.6 billion worth of pre-rolls were sold across the 14 markets tracked by cannabis analytics firm Headset. Customers love the portability, the ease of use, and the innovation modern […]
The New York and New Jersey Cannabis Connection
Market Maturity Brings Pricing Pressure New Jersey’s cannabis market is showing signs of maturity, according to a presentation by Headset CEO Cy Scott at the recent Ignite NJ event, saying the overall revenue hit the billion-dollar mark in 2025 and is growing nominally. Similar to other markets in the growth cycle, while more customers are […]
The Super Bowl Is Quietly Becoming Cannabis’ Biggest Retail Moment
The Super Bowl has long been one of the most important sales moments of the year for alcohol, food, and consumer packaged goods. Cannabis, however, has been left out of the conversation, often due to regulatory complexity, limited retail data, and conservative planning assumptions. However, new purchase data suggests a missed opportunity. Cannabis Is Already […]
How Cannabis Brands Plan To Drive Retail Sales in 2026
Retailers are not in the business of building brands. They are in the business of selling products. The most effective way to earn buyer attention is still the same: proven sales velocity paired with brand awareness that brings customers through the door. Retail Is the Battleground Brendan McKee, co-founder of Massachusetts dispensary Silver Therapeutics, wants […]