Industry Analysis
How Tissue Culture Is Advancing Cannabis Genetics and Global Expansion
Not every genetic is suited for every growing environment, production model, or end market. For cultivators, the challenge is not finding new genetics but identifying which breeders align with their goals and whether those genetics are clean, stable, and commercially viable. As demand grows for consistency, disease resistance, and scalability, shortcuts in breeding and cloning […]
2026 Trends in Cannabis Labeling
As the cannabis industry continues to mature, labeling will continue to shape the way for product identification and consumer safety. Looking ahead to 2026, cannabis businesses face growing pressure to improve accuracy, strengthen compliance, streamline production, and build trust with both regulators and consumers. The most successful organizations will modernize their labeling workflows by focusing […]
Cannabis Payments in 2026: Why Technology Will Move Faster Than Congress
For more than a decade, the cannabis industry has been stuck in a state of contradictions: fully legal in many states and fully illegal at the federal level. When it comes to finances, the result is a sector with modern retail expectations supported by armored cars, cash drops, and payment workarounds duct taped together. Looking […]
$1.3 Billion/Month Later: What Cannabis Banking Has Really Taught Us
A decade ago, most banks wouldn’t touch a cannabis business. Whenever banking access came up, the discussion stopped almost immediately. People said it was too risky, too unclear, or that the timing just wasn’t right. Today, Green Check has over 180 financial institutions across the U.S. that actively serve more than 17,000 licensed operators. Together, […]
Excerpts From President Trumps Historic Executive Order
Below are excerpts from the conversation at the White House press conference where President Trump signed an Executive Order to move marijuana from a Schedule 1 controlled drug to Schedule III. President Trump: Well, it was a big day, and many reasons, really, for many reasons, and I have a very distinguished group of people […]
What Cannabis Branding Gets Right and Why Every Industry Should Follow Suit
81% of consumers need to trust a brand before they’ll even consider buying from it. But what happens when your industry is built on a shaky foundation—one full of stigma, skepticism, or confusion? That’s cannabis. And yet, some of the sharpest, most strategic brand-building I’ve seen is happening here… because it has to. There’s no […]
Trump Reschedules Cannabis!
The moment many in the cannabis industry have been waiting for has finally arrived. Operators, investors, and advocates are cautiously celebrating President Trump’s executive order directing the Department of Justice to finalize the rescheduling of cannabis to Schedule III, an action many hope is a stepping stone toward full federal descheduling. Full descheduling would free […]
Why Cannabis Cultivation Needs a “Soil to Shelf” Standard
In cannabis cultivation today, many decisions are made in response to market pressures such as speed, yield, and potency. But after two decades in both cannabis cultivation and commercial horticulture, I’ve come to believe that the most valuable outcomes, both for consumers and cultivators, are the result of a plant and product-forward process, not shortcuts. […]