Industry Analysis
$1.3 Billion/Month Later: What Cannabis Banking Has Really Taught Us
A decade ago, most banks wouldn’t touch a cannabis business. Whenever banking access came up, the discussion stopped almost immediately. People said it was too risky, too unclear, or that the timing just wasn’t right. Today, Green Check has over 180 financial institutions across the U.S. that actively serve more than 17,000 licensed operators. Together, […]
Excerpts From President Trumps Historic Executive Order
Below are excerpts from the conversation at the White House press conference where President Trump signed an Executive Order to move marijuana from a Schedule 1 controlled drug to Schedule III. President Trump: Well, it was a big day, and many reasons, really, for many reasons, and I have a very distinguished group of people […]
What Cannabis Branding Gets Right and Why Every Industry Should Follow Suit
81% of consumers need to trust a brand before they’ll even consider buying from it. But what happens when your industry is built on a shaky foundation—one full of stigma, skepticism, or confusion? That’s cannabis. And yet, some of the sharpest, most strategic brand-building I’ve seen is happening here… because it has to. There’s no […]
Trump Reschedules Cannabis!
The moment many in the cannabis industry have been waiting for has finally arrived. Operators, investors, and advocates are cautiously celebrating President Trump’s executive order directing the Department of Justice to finalize the rescheduling of cannabis to Schedule III, an action many hope is a stepping stone toward full federal descheduling. Full descheduling would free […]
Why Cannabis Cultivation Needs a “Soil to Shelf” Standard
In cannabis cultivation today, many decisions are made in response to market pressures such as speed, yield, and potency. But after two decades in both cannabis cultivation and commercial horticulture, I’ve come to believe that the most valuable outcomes, both for consumers and cultivators, are the result of a plant and product-forward process, not shortcuts. […]
Move Over Clones, Seeds Are Making A Comeback
Cutting cultivation costs was one of the loudest themes at this year’s MJBizCon. Michigan cultivator Kevin Kuethe, Chief Cultivation Officer at Lume, shared his strategy for combating price compression through genetics during a panel discussion titled “Mastering Genetics.” “The easiest way to do that is through more yield,” he told the crowd. “If you have […]
Untangling Another Hemp Loophole, International Trade, and Supply Chain Liability
As the industry clings to the hope of rescheduling, legal chaos continues to intensify after Congress moved to close the hemp loophole. The new language, set to take effect next October, has many hemp beverage and edible companies scrambling for a Plan B. While the intent was to rein in intoxicating cannabinoids like THCV, the […]
Treating Cannabis Like A Fine Wine
The experience in both wine and cannabis starts with ritual: swirling, inhaling, letting heat or air coax the plant’s chemistry to life. Where wine has long relied on sommeliers to guide that moment, cannabis has spent decades without an equivalent voice to explain how cultivation, curing, and preparation shape what a consumer feels. The emergence […]