Focus Article
Are Acidic Cannabinoids the Next Frontier for Product Innovation?
While the cannabis industry has made significant strides in incorporating minor cannabinoids into product formulations, a vast number of therapeutic compounds remain largely unexplored. Researchers and cannabis physicians have been experimenting with acidic cannabinoids for several years with promising results, but the broader industry is only now beginning to catch up. As extraction technologies improve […]
The Power of AI and How it Will Transform Cannabis Medicine
Biotechnology, cannabis medicine, and the rapid advancements in artificial intelligence (AI) and machine learning (ML) are beginning to converge. Hemant Kumar Bid, program director for the Master of Science in Biotechnology and the Medical Cannabis concentration at Morehouse School of Medicine, believes this convergence could dramatically accelerate the development of cannabis-based therapies. With AI, cannabis […]
What Cannabis Can Learn from the Luxury Perfume World
When most people think of luxury goods, they picture high-quality, high-priced products. But what truly sets luxury apart is not just cost. It is craftsmanship, design, heritage, cultural cachet, and mastery of materials and technique. Luxury is a sensory experience rooted in both tradition and innovation. Cannabis, with its complex chemistry, rich history, and powerful […]
How To Use Blunts As a Brand Building Catalyst
There’s an opportunity in the pre-roll sector that many companies are missing. The pre-roll sector is the fastest-growing category in the cannabis industry. In 2025 alone, $3.6 billion worth of pre-rolls were sold across the 14 markets tracked by cannabis analytics firm Headset. Customers love the portability, the ease of use, and the innovation modern […]
NIH Releases Scientific Paper on the Therapeutic Value of Acidic Cannabinoids
A new scientific review published in the National Library of Medicine (NIH) shines a spotlight on one of the most overlooked areas of cannabis science: the untapped benefits of acidic cannabinoids naturally produced by Cannabis sativa — THCA, CBDA, CBGA, and CBCA. These compounds are the biosynthetic precursors to THC, CBD, CBG, and CBC. But […]
The Cannabis Retailer’s Survival Guide to 2026
2025 saw most businesses scrutinizing their operations to trim margins and survive the tumultuous market. 2026 is about digging deeper to uncover hidden costs that will further improve their bottom line. Tom Zuber, partner at Zuber Lawler, led a panel discussion at the recent IgniteNJ event, where experts offered advice on margin discipline and where […]
What Cultivators Are Talking About in New Jersey
New Jersey is a highly desirable cannabis market for new operators because of its rapid billion?dollar growth, strong consumer demand, and status as one of the most profitable yet undersupplied markets on the East Coast. Cultivators came together at the recent IgniteIt event to share their perspectives on the market. Genetic preservation, price compression, the […]
Jersey Girls Bring Down the House At IgniteIt Event
There was passion, power, and plenty of practical business advice from the women (and one man) who took the stage at the recent IgniteIt event in New Jersey. As the industry shifts away from the early “shiny-object” phase, operators are increasingly doubling down on what works. A few years ago, the prevailing growth strategy was […]
Meet California’s New Director of Cannabis Control
California’s medical cannabis market began in 1996 when voters passed Proposition 215 (the Compassionate Use Act), making it the first state to legalize cannabis for medical use. Twenty-two years later, Proposition 64 ushered in adult-use sales, which commenced in January 2018. Initially, three separate agencies handled different aspects of the industry: The Bureau of Cannabis […]
The Latest CBD Scientific Research From Western Washington University
Josh Kaplan, PhD, is a neuroscientist and associate professor in the Behavioral Neuroscience program at Western Washington University, where his lab focuses on optimizing cannabidiol (CBD) based medicines for pediatric conditions. His work examines not only CBD’s therapeutic potential, but also its long-term developmental effects on the brain, an area of growing importance as cannabinoid […]