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Marijuana news from around the world

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Data-Driven Decision Making: Mastering Methodologies for Cannabis Market Research

In any industry that is labeled as the “Wild West,” the ability to discern your target market, collect accurate data and strategically drive success has become paramount. With factors such as invisible shoppers, anyone who is a customer of a brand or dispensary and does not personally purchase what they consume, it’s critical to understand […]

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Is the Cannabis Industry Sitting On An Untouched Gold Mine Of Innovation?

Universities across the country are working in all areas of research and development to advance cannabis cultivation, medicine, drug delivery and technology. But these innovations are collecting dust because the universities are not in the business of commercializing products in the marketplace. In 1980, the federal government passed a law that said universities that receive […]

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Hop Latent Viroid (HLVd) & Pathogen Diagnostics: A Comprehensive Overview

Hop latent viroid (HLVd) has gained attention as the molecular cause of “dudding disease” and is causing significant economic losses in the cannabis industry.1,2 Estimates indicate that upwards of 4 billion dollars of market value are lost each year to this pathogen alone.3 The impact of HLVd on cannabis plants necessitates the development and implementation […]

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Data: The Key to Success in Today’s Cannabis Market

As the cannabis industry continues to evolve, recent market challenges have created an environment that is more difficult for industry leaders to navigate. To find success in today’s marketplace, company leaders need to adopt a robust, data-driven approach to combat the influx of rising brands, emerging markets and pricing challenges, among other obstacles. By leveraging […]

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Catching up with Jushi Creativity: A Q&A with Dre Neumann

Jushi Holdings is a large multi-state operator with a massive national footprint and a presence in key markets, including Pennsylvania, Illinois, Virginia, Massachusetts, Nevada, Ohio and California.  About a year and a half ago, Aaron Green interviewed Andreas “Dre” Neumann, Chief Creative Director of Jushi Holdings to learn about his journey to the cannabis industry, […]

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While California May Appear to Have Marijuana Figured Out, New Data Shows Major Flaws

To the rest of the world, California seems like a westernized Amsterdam, a half-baked haven for stoners. But is it really as pot-friendly as we think? New data suggests otherwise. Though California blazed the trail for medical marijuana in America back in 1996 and decriminalized possession of under an ounce of the plant in 2010 […] Thanks to marijuana.com

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